He Jumps In When Fear is Rampant

Barry Sternlicht, the chief of commercial real estate giant Starwood Capital, knows what everyone's saying about commercial real estate: that it's imploding, vacancy rates are jumping, rents are dropping, it's a terrible business, a bubble fast losing air.

That's why he's buying distressed properties right now on a global scale. Starwood just bought a huge London property on very favorable terms.  Sternlicht absolutely believes that in 10 years from now---maybe much sooner---he and Starwood will look awfully smart for moving in just as the rest of the business world flees.

Listen to the interview David and I did with Barry and you'll see how the risk-takers do it.

--Liz