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Liz-Vision
  • December 19, 2009 05:52 PM UTC by Liz Claman

    Shrek 4 Director Talks Exclusively With Fox Business

    Mike Mitchell has a huge green weight on his shoulders in the form of Shrek the Ogre.  The fourth installment of the Dreamworks Animation hit is expected to make a gigantic 3-D splash come its release in May, but how far the splash reaches is still an unknown.  The expectations are great, and Mitchell is trying to keep his eye only on the creative vs. the money ball.

    Will “Shrek Forever After” be the first animated film to make a billion dollars?  Well, check out our exclusive look inside the edit suite where the film is being sliced, diced and crafted into what could be a history-making movie, and meet the director, Mike Mitchell.

    –Liz

    p.s. I am thrilled to report that Puss and Boots will reprise the “sad kitty face” look in Shrek 4. Wanna see it? Click the link below.

    http://video.foxbusiness.com/#/12637382/a-directors-look-at-the-latest-shrek-film/?category_id=b56a32bfe7af4a7bd95bd9d88962a05c8ec92b22

    Small cars make big splash in Detroit; Trucks and SUVs are no longer the stars of the auto show go to website fitzgerald auto mall

    The Washington Post January 9, 2010 | Peter Whoriskey The North American International Auto Show, the annual automotive gala in Detroit, may be best known as a stage for manufacturers to display their latest rolling leviathans.

    But to judge from this year’s show, the next big thing may be small.

    Driven in part by the recession, and in part by shifting consumer tastes and global marketing strategies, the U.S. manufacturers who once obsessed over trucks and muscle cars are casting a spotlight on their diminutives.

    Chevrolet plans to display its new Cruze and Aveo as well as the tiny Spark. Ford will highlight its Focus and new-to-the-United States Fiesta. Chrysler will put up a Fiat 500. And the Japanese automakers, who entered the small-car fray earlier and more forcefully, will show off the new Mazda 2 and Honda CR-Z and the most recent hybrids.

    “It was cool for a while to be in a monster vehicle. Now it’s uncool,” said John DeCicco, a University of Michigan lecturer and longtime auto industry observer. “The Big Three were in denial. But I think they get it now.” Shifting sales figures reflect the new emphasis. Over the past eight years, the market share of compacts and subcompacts has grown from 15 to 23 percent, according to figures from Edmunds.com. Dealers and others said they see a move across the spectrum to smaller vehicles of all types.

    “We’ve definitely seen a shift from large SUVs to smaller SUVs, and those who looked at larger cars are now looking at mid-size cars,” said Alex Perdikis, executive vice president of Jim Koons Automotive. “With the shift in the economy, people are looking to be more economical in more facets of their life.” Industry analysts attributed the change to a number of disparate forces. The recession has forced many consumers to reconsider their spending habits. The taste for miniaturization is seeping from consumer electronics into the auto showroom. The quality of small cars, once maligned as “econoboxes,” has improved. With the memory of soaring gas prices so recent, consumers have developed a preference for fuel efficiency. And finally, manufacturers seeking to operate globally are eager to bring some of their models that have proved popular overseas to the U.S. market.

    In the same way that an iPod Nano is considered more elegant than a boom box, “things that are large and clumsy are considered out of date and unsophisticated these days,” said Sheryl Connelly, Ford’s manager for global trends. this web site fitzgerald auto mall

    Ford sales have shifted dramatically as a result. In 2004, Ford sales were 70 percent trucks and SUVs and 30 percent cars. In 2009, they were 60 percent cars, the company said.

    “There is a shift, definitely a shift toward small cars — not a stampede,” said Jack Fitzgerald, who sells Buick, GMC and Subaru products at his Fitzgerald Auto Mall in North Bethesda. “It’s not like when gasoline was $5 a gallon and everyone was clamoring for small cars. [But] people have not forgotten the gas price increase. Consumers know sooner or later gas prices are going to go up again.” Easing the way for consumers is the evolution of small cars. Using turbocharging and direct fuel injection, techniques often used in high-performance cars, engineers have rendered small-car engines more peppy and efficient. Jessica Caldwell, a senior analyst at Edmunds.com, points to Ford’s new Fiesta, already a top seller in Europe as a car of much higher quality than its defunct predecessor.

    “The original Fiesta was an econobox,” Caldwell said. “The new Fiesta is a different vehicle. It has more creature comforts and a much better engine. It’s not even related.” “We believe we can give the consumers fuel-efficient cars with some sex appeal and some personality, which has not always been the case,” GM spokesman Greg Martin said.

    whoriskeyp@washpost.com Staff writer V. Dion Haynes contributed to this report.

    Peter Whoriskey

honglina

i want to know the plan of business.

December 20, 2009 at 4:23 am

about this blog

  • Liz Claman joined FOX Business Network (FBN) as an anchor in October 2007. Her debut included an exclusive interview with Berkshire Hathaway CEO and legendary investor Warren Buffett.

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